Skip to Content
Merchant GuideReading Analytics

Reading Analytics

The Agent Activity tab shows how AI agents are interacting with your store.

Metrics

MetricWhat it means
Manifest requestsTimes an AI agent fetched your UCP manifest — agents discovering your store
Checkout sessionsTimes an agent initiated a purchase for a user
Completed sessionsSessions where the buyer completed checkout
Conversion rateCompleted ÷ initiated

Agent platforms

The breakdown shows which AI platforms are generating traffic:

  • Google AI Mode — Google’s shopping-integrated AI search
  • ChatGPT — OpenAI’s shopping plugin / assistant
  • Perplexity — Perplexity’s commerce features
  • Unknown — Unidentified agents (no UCP-Agent header)

Activity feed

The feed shows recent agent events in chronological order: manifest reads, checkout initiations, completions, and cancellations.

Products tab

Shows which products agents searched for and requested most frequently. Use this to prioritize description optimization.

What “requires escalation” means

Most UCP checkout sessions use a redirect payment handler — the agent creates the session, then redirects the buyer to your Shopify checkout to complete payment. The session status requires_escalation means the session is active and waiting for the buyer. This is the normal, expected state — it’s not an error.

Last updated on